Experienced with 7+ years in buying all media including five years focusing on higher education. Radio buying, online optimization, coordinator and implementation of media plans keep her busy. She develops strong relationships with sales reps to produce the most efficient and effective buys possible. Lynda’s quick humor keeps us smiling, her two teenage sons keep her life exciting.
voice: 413.739.5289 ext. 226
In her current role as Research Associate, Taryn calls upon past experiences inside and outside of higher education. From working as a Marketing & External Affairs Assistant at a local college, to an Online Communications & Social Media Specialist in the auto industry, to working in marketing and PR for an NBA D-League basketball team, Taryn’s experiences have provided a fresh perspective to the various research projects she has been a part of. Taryn is a graduate of Western New England College in Springfield, MA.
voice: 215.572.7938 ext. 225
Graphic Designer & Illustrator
Over 14 years of experience in the areas of graphic design and illustration. Uses positive and negative space to bring a visual sense of balance to advertising, print, outdoor media work, logos, spot art and icons. Illustrates beautifully rendered campus maps and eye-catching college mascots and identities. Graduated with B.F.A. from Kutztown University. The genius behind our annual holiday cards.
Enrollment Management and Marketing
More than seventeen years experience in higher education admissions, enrollment management and marketing. Most of it spent in-house at various colleges, including Dean of Admissions and Financial Aid, prior to joining Paskill Stapleton & Lord. Facilitates focus groups, conducts interviews, crafts research instruments and develops observations and recommendations on the findings. Top staff development trainer. Born and raised in the south, Dana graduated with a BA from Furman University. Wants to take admissions departments out of their imposed silos and bring them better internal recognition.
voice: 413.739.5289 ext. 224
Enrollment Management and Marketing
More than 20 years increasing higher education enrollments and improving admissions processes. Expert in market research, from imaging and perception research, market sizing and website assessments, feasibility studies and focus groups. Develops instruments for telephone, online, and mail studies for all segments of academic marketing. Worked both sides of the higher education marketing fence – that’s what makes her so popular as a trainer for admissions teams. Born in Massachusetts and spent most of her life in Northeast. Jeanne graduated with a BA from North Adams State College and M.S. Ed. from Hofstra University. Feels the pain of all admissions staff, "Everyone loves you for one day and the rest of the year you’re being second guessed".
Over 15 years experience researching, planning, buying and placing higher education advertising. Manages nationwide placements for multi-million dollar account clients. Familiar with national, regional and local media advertising, negotiates all forms of media advertising rates and placement. Graduated with a BA from Cabrini College.
Senior Graphic Designer
Nine years of experience in higher education publications and advertising design. Designs award winning publications. Graduated with a BFA from Moore College of Art & Design.
Rutgers University Graduate, 12 years experience in Web Development/Design. Specializes in Web Standards and Accessibility using PHP, HTML, DHTML, JS, CSS, etc., and applicable graphic design software.
30-year marketing professional. Worked extensively in higher education for the past 10 years. Designs local micro marketing plans that drive enrollment and sales. Expertise includes marketing research and geo and demographic analysis and mapping. Brings a depth of knowledge in consumer behavior to the marketing and media process. As the daughter of an Army Colonel, Joni grew up everywhere but now considers herself a Californian. In her spare time, Joni enjoys traveling internationally, gardening and home improvement projects, and spending time with her two funny dogs Spanky and Miles.
voice: 215.572.7938 ext. 222
Jennifer brings both higher education market research and marketing experience to PS&L. Having produced over 170 audio and webinar programs, Jennifer plays an integral role in PS&L’s online training and staff development programs. A graduate of The Pennsylvania State University, Jennifer also served as captain of PSU Cheerleading Squad.
Over 30 years of advertising experience in a wide range of client categories, bringing a big picture perspective to education. Highly specialized media strategist, planner, buyer and negotiator. Carol is a people person with a keen ability to forge extraordinary partnerships between clients and media. A Whitworth College graduate, Carol enjoys fly fishing, blues festivals and working with her 11 year old African Grey Parrot.
Eighteen years of graphic design experience, five dedicated to the higher education market. Designs marketing materials with the end user in mind. “It’s not a matter of form vs. function. It’s both elements working together that make for a successful project”. A low-key demeanor belies a creative mind that is always hard at work. A graduate of Bucks County Community College.
Almost 30 years experience in higher education marketing, admissions and financial aid. With 15 years on a campus managing the high school recruitment operations and negotiating articulation agreements. Off campus experience includes consulting for college cost affordability, tuition payment plan implementation, online media campaign sales, lead generation, college prep content sales and strategic planning for national branding. Developed a financial aid book for high school students with over 1 million copies distributed. Grew up and resides in Pittsburgh PA. Janet has a BA from Youngstown State University, completed coursework for a MA and has a Diploma in Horticulture.
After graduating from the University of Michigan-Ann Arbor and living in Europe for a year, Chuck began his advertising career in Detroit, honing his media buying, planning and research skills in traditional media. Once the dot-com era began, Chuck moved west to take part in the boom of digital marketing in San Francisco (and to escape those Great Lakes winters!). With over 16 years of media experience, most of which focus on higher education, Chuck leaves no media “stone” unturned when putting together a plan that best fits a client’s needs. When he’s not negotiating with broadcast stations, optimizing online campaigns or knee-deep in spreadsheets, Chuck can be found camping with friends, entertaining a steady stream of visiting relatives or organizing Euchre tournaments.
voice: 413.739.5289 ext. 226
Ann E. Stuart
Market Research Analyst
Though currently employed at American International College, we are thrilled that Ann decides to spend her summer vacations with PS&L. Ann’s experience over the past 10 years in conducting research, including developing research instruments and data analysis has proven to be a valuable asset. Ann’s faculty experience provides a unique insight into the difficulties many institutions face when implementing marketing strategies. She has seen first hand the importance of internal consensus building as part of an integrated plan. Ann did her undergraduate work at the University of Hartford and earned her Master’s and Ph.D. at the University at Albany, State University of New York.
Director of Video Services
Twelve years creating sophisticated motion graphics for various mediums including flash programming. Lead editor for our in-house, post production services. Serves as director for our location video projects. Graduated with a BA from Temple University.
Media Planning Specialist
Leveraging knowledge gained in over thirty years to higher education marketing in past ten years. Disciplined yet not afraid to think outside the box. From international to local advertising. Creating plans, evaluating, negotiating, buying all media - broadcast, print, out-of-home, online. “Proper stewardship of my client’s ad budget is a huge responsibility in today’s complex media landscape.” Helen is a Certified Google Advertising Professional and has taught at Adweek’s professional series. Helen is also a bowling champion and an avid golfer.
Oaken Dog is the youngest member of the team. He attended puppy kindergarten at the firehouse in Wyndmoor, PA and graduated with three biscuits. He is applying his considerable energy to keeping the staff in good morale and exercise. No one is sure yet whether John Stapleton or Oaken-dog is master.