Online
- Online is where you begin to tell your story.
The first time your student prospects connect with you is through your website.
They may have heard about your college or university through their parents, fellow students, college counselors, teachers, or books, but when they first actually connect with your school, it’s online.
Communication with higher education prospects, students, and alumni exists more and more online – websites, email, social media, interactive maps, video, and mobile. And these methods of communication are becoming less and less separate. Your website connects to your Facebook page, which points to videos, then back to your website which is now viewed through smart phones.
Online is where you tell your unique story and where it grows or dies in significance.
Integrated Online Services
Paskill Stapleton & Lord believes in an integrated approach to online marketing for higher education.
But that doesn’t mean we want all of your business.
We understand that each institution approaches their online marketing differently, choosing to keep some of it in-house while looking for help in other online areas.
That’s why we offer many online services and flexible payment options, but always with the perspective of keeping all your online activity integrated.
Web Assessment
The first step in a web redesign is often a comprehensive assessment. This is when you find out what’s working and what’s not in your website. Find out more
Web Development, Design and Redesign
A website, when developed correctly, is a beautifully designed platform that constantly engages prospects. Learn how we can collaborate with you to create an online conversion machine that encourages prospects to apply, alumni and students to communicate and donors to give. Find out more
Web Consultation
You’ve decided to use your talented in-house team to redesign your website. What we can offer is an outside, experienced perspective that can help you avoid common pitfalls and ensure the success of your redesign. Find out more
Mobile
It’s no longer should your college or university have a mobile website. The issue is how soon can you get yours up and running. PS&L offers a mobile optimization package that focuses on results and makes the whole process easy. Find out more
Research and Testing
In this world of web analytics, online research, and usability studies, why rely on the subjective and anecdotal? Our research and testing methodologies can make the difference between a pretty website and an effective one. Find out more
SEM (Search Engine Marketing)
Not all of today’s prospects come from high school. The non-traditional student population is exploding and they do not use traditional methods to find their institutions. They use what they use in every other aspect of their lives – search engines. Contact us to learn more about an SEM consultation
Social Media
If all you think about in social media is recruitment, you’re missing the point. In fact, you’re missing opportunities that could have far reaching effects on the future of your institution. Find out more
Interactive Map
One of the most viewed pages on a college website is the campus map. It’s a hidden marketing resource. Make it interactive and your prospective students can start their campus tour the minute they arrive at your website. Find out more
Professional Support and Maintenance
Remember the term is "go live", not "go dead". Keeping the site up-to-date, training your staff, and on-going maintenance are just some of the services we provide.
Featured Projects:
White Papers
"Absolutely fabulous. California community colleges like to hire local. For their web assessment and design, I would give Paskill Stapleton & Lord a 9. They would have gotten a 10 if they were local."
Mary Planding
Director of Marketing and Communications
Cabrillo College
"They're always looking to improve, and improve, and improve. PS&L is well-respected on our campus and has earned that respect through collaboration with all of the key players."
David Ruderman
Director of Marketing
Chapman University
"My compliments to Bill Hurlburt. He presented on the last day of training on a somewhat intimidating subject. His presentation was exceptional! His one-on-one work with the staff was very much appreciated as well. I know everyone gained a clearer understanding."
LCDR Octavia Poole
US Coast Guard Academy
"We were happy with the new web site. We were happy with the process. They laid out a timeline with responsibilities spelled out for us and for them, and they stuck to it."
Jim Duffy
Coordinator of Recruitment and Retention Services, Lebanon Valley College
Contact Janet Sieff for more information
412-904-3133 or janet@psandl.com
