Advertising
Many firms can design and produce advertising. Where we differ is in the planning and the strategic partnership of the campaign.
Full Service
Paskill Stapleton & Lord is one of only a few professional higher education marketing firms that serve as a full-service advertising agency.
From researching media opportunities and developing comprehensive media calendars, to executing target-appropriate creative, we advertise with your specific needs in mind.
Media Research and Plan Development
Critical thinking goes into the development of an accurate and cost-effective media plan. The goal here is to maximize the effectiveness of your advertising, whether it be print, billboard, online banner, PPC, TV or radio.
Multi-Media Campaign Development and Production
We believe in the power of good design, and we also believe that, in the best design, form follows function. Yes, our work is known for catchy, clever headlines and intriguing, eye-catching production. But more importantly, our work focuses on creating advertising that gets results.
Campaign Media Placement and Maintenance
We apply old school fundamentals to the new advertising environment: reach the correct audience, and reach them often.
But this does not happen on its own. The execution of the plan depends on our effective stewardship of the campaign components - from media negotiations to insertion orders to monitoring media placement.
Measuring Success
Our success is measured only by the success of our clients. Whether it is a tactical campaign, such as driving prospects to an information session, or an imaging program designed to raise institutional awareness prior to a capital campaign, advertising done right pays for itself many times over.
- Contact Us
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Call John Stapleton at 215-572-7938 or him to learn more about how advertising can work for you.
Advertising Campaigns
White Papers
"Both ad campaigns had sophisticated designs, gave a sense to the reader of the "feel" of the university and overall, could make someone have a sense of what life would be like if you chose to attend that school."
Elise Dowell
Chief Communications Officer
Jewish Theological Seminary
"I can call the firm and speak with anyone involved in our projects. They are very professional, very responsive. Every person associated with the firm has the same sense of collaboration, caring, and results-orientation as the partners."
David Ruderman
Director of Marketing
Chapman University
"Paskill Stapleton & Lord has been working with Neumann University since before I was president. They have had Neumann's mission and best interest in mind, thus making it easy to work with them as president. Their relationships with my senior staff are warm and thoroughly professional. Their work in its many facets is excellent.
During our change from college to university status Paskill Stapleton & Lord conducted research on naming conventions and designed our new logo and the many ways it can be used. Throughout the process, they worked successfully with various constituencies and responded appropriately to varying suggestions. When we unveiled the new university logo during commencement this year, it was greeted by applause from attendees, a desired outcome on our part."
Dr. Rosalie Mirenda
President,
Neumann University
